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Replace this page before you launch. It is the second thing a new reader opens and the single biggest driver of whether they subscribe.
Three things it needs to answer, in this order:
- What is this specifically about? Narrow beats good.
- Why you? What you own, what you've bought and sold, what you've been burned by.
- What does a reader get, how often? Set the expectation you intend to keep.
If you sell affiliate links, say so here in plain language too, not only in the per-post notice. Readers who trust the disclosure buy through it.
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